Trading Tools to Build Your Portfolio: Will Cloud Computing Give Microsoft Corporation an Edge?

Option players certainly think so

by Sarah Wasserman (swasserman@sir-inc.com) 7/30/2010 10:30 AM



Keywords:

MSFT

stocks

options

Microsoft Corporation (MSFT) unveiled on Thursday its four-point plan to maintain its position in the business software market. Cloud computing is on the top of this list, with MSFT's Chief Operating Officer Kevin Turner promising that this technology will help the company "lead" the industry.

In fact, MSFT's cloud customers include 13 of the top 20 global telecom firms, the company said, along with 15 of the top 20 global banks and 16 of the top 20 global pharmaceutical companies. By emphasizing cloud software and customer support, Turner boasted, "Some of the biggest companies in the world are choosing Microsoft."

Option players definitely "chose" MSFT on Thursday, as evidenced by the tech stock's appearance in the Schaeffer's Most Active Options filter. Roughly 233,000 contracts changed hands on MSFT on Thursday -- well above the equity's expected daily volume of around 168,000 contracts. Calls comprised the bulk of the volume, with some 188,000 of these bullishly biased options traded.

In fact, Thursday's call-heavy activity is nothing new; in the past two weeks, speculators on the International Securities Exchange (ISE) have bought to open 8.6 calls for every put, a ratio which ranks in the 99th annual percentile. In other words, traders on the ISE have initiated bullish bets on MSFT at a faster pace just 1% of the time during the past year.

In the same bullish vein, MSFT's Schaeffer's put/call open interest ratio (SOIR), which measures put open interest relative to call open interest among options with less than three months until expiration, is perched at 0.46. This ratio ranks in the 13th annual percentile, revealing that short-term option players have rarely shown a greater preference for calls.

On Thursday, traders honed in on the September 28 call, with over 39,000 contracts traded on the session. Roughly 83% of these calls traded at the ask price, revealing they were likely bought, and open interest increased by 31,270 contracts overnight, revealing that fresh bullish positions were added here. In fact, this strike is home to peak call open interest for the September series, with 168,943 contracts in residence.

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